Speakers
Micro-Stimuli: The Future of Behavior Change
Biju Dominic
Spotlight:Keynote
Biju Dominic is Chief Evangelist at Fractal Analytics and a pioneer in applying behavioural science to branding, communication, and behaviour change. With 35 years of experience, he works at the intersection of neuroscience, behavioural economics, and design to understand how brands influence human decision-making. He co-founded FinalMile Consulting, where he developed frameworks such as Behaviour Architecture, Ethnolab, Non-Conscious Design, and MicroStimuli to trigger behaviour change at critical moments. His work has delivered impact across public health, financial behaviour, safety, and consumer domains globally. He has held leadership roles across leading agencies and consultancies, and continues shaping applied behavioural practice globally.
Make It Tool Kit & Behavioral Science Tool Kit
Massimo Ingegno
Preconference Workshop and Spotlight Keynote
Massimo Ingegno is a behavioural design practitioner working at the intersection of behavioural science, creativity, and applied problem-solving. His work focuses on translating behavioural insights into practical tools, methods, and interventions that support better decision-making in organisational and everyday contexts. Through platforms such as Make it.Tools, he develops and disseminates behavioural frameworks that enable practitioners to apply concepts from cognitive psychology, behavioural economics, and design thinking. Ingegno’s contribution to behavioural science lies in operationalising theory into accessible, action-oriented tools that facilitate behavioural change, innovation, and human-centred design across sectors.
Health-related misbeliefs and misconceptions: a growing behavioral and social challenge.
Dr Nikkil Sudharsanan
Spotlight:Keynote
12-02-2026 11.30am to 12.15pm
Nikkil Sudharsanan is a Professor of Population Health and Behavioural Science at the Technical University of Munich. His research examines how social, behavioural, and environmental factors shape health and ageing across the life course, particularly in low- and middle-income contexts. Drawing on behavioural science, demography, and epidemiology, he studies decision-making, inequality, and long-term health outcomes using large-scale data and comparative methods. Professor Sudharsanan’s work contributes to behavioural science by linking individual behaviour with structural and policy-level determinants of health, informing interventions aimed at improving population wellbeing and healthy ageing.
Mitigating Cognitive Biases in Risky Choice and Gambling
Dr. Elliot Ludwig
Spotlight Online: Keynote
Elliot Ludvig is an Associate Professor in the Department of Psychology at the University of Warwick, specialising in behavioural decision science. His research examines how humans and animals learn from experience and make decisions under uncertainty, with particular emphasis on reinforcement learning, reward processing, and choice behaviour. Drawing on experimental psychology and computational modelling, Professor Ludvig’s work contributes to core behavioural science questions about adaptive and maladaptive decision-making. His research has direct relevance for understanding real-world behaviours in contexts such as risk-taking, habit formation, and behavioural interventions informed by learning dynamics.
15 years of designing behavioral interventions: What have we learned?
Dr. Michael Hallsworth
Spotlight Online: Keynote
29-01-2026, 8.30 to 9.30 pm IST
Michael Hallsworth is Chief Behavioural Scientist at the Behavioural Insights Team (BIT) and a global leader in applied behavioural science. With over two decades of experience advising governments and organisations, his work focuses on using behavioural insights to improve public policy, services, and decision-making. He is co-author of Behavioral Insights (MIT Press, 2020) and author of the forthcoming book The Hypocrisy Trap (MIT Press, 2025). His research has been published in Nature Human Behaviour, The Lancet, and the Journal of Public Economics. He holds a PhD in behavioural economics from Imperial College London and is currently a Distinguished Lecturer at the University of Pennsylvania
Behavioral Science of a Sustainable Food Future: the Tricky Case of Household Food Waste
Dr Sophie Attwood
Spotlight Online: Keynote
Sophie Attwood is a behavioural scientist specialising in food choice, sustainable diets, and health-related behaviour change. Her work applies behavioural science principles to understand and shift dietary decisions at individual, organisational, and system levels. Dr. Attwood has led and advised on projects integrating behavioural insights into food policy, product design, and consumer environments, with a strong focus on plant-forward and sustainable eating. Through her roles across research, consultancy, and applied behavioural organisations, she bridges academic evidence and real-world interventions, demonstrating how behavioural science can drive scalable change in health, sustainability, and food systems.
The confidence-competence gap in decision-making: Diagnosing & treating
Dr. Melina Moleskis
Spotlight Online: Keynote
04-02-2026, 8.30 to 9.30 pm IST
Dr Melina Moleskis is a behavioural and decision scientist specialising in improving judgement and decision-making in complex organisational contexts. Her work integrates behavioural science, decision science, and organisational performance, translating evidence into practical tools for better meetings, processes, and strategic choices under uncertainty, time pressure, and disagreement. She advises public and private sector organisations and delivers training on debiasing, group decision-making, and applied behavioural insights. She serves as Director of Research at the Global Association of Applied Behavioural Scientists (GAABS) and is adjunct faculty in Behavioural Economics at the University of Cyprus. She holds a PhD from IESE, an MBA.
Creating Behaviourally-Informed Executives: Insights for Embedding & Infusing Behavioural Science within Organizations
Scott Young
Spotlight Online: Keynote
Scott Young is a writer and independent researcher whose work bridges behavioural science, learning theory, and decision-making. He is widely known for translating insights from cognitive psychology and behavioural economics into practical frameworks for skill acquisition, habit formation, and self-directed learning. Drawing on research in memory, motivation, and deliberate practice, Young examines how behavioural principles shape long-term learning and performance. Through his writing and empirical self-experiments, he contributes to the behavioural science discourse by demonstrating how evidence-based behavioural strategies can be applied to real-world learning, productivity, and human development contexts.
Pratixa: The Reference Architecture and its Dynamics in the Decision Making Space
Dr Santhosh Kareepadath Rajan
Spotlight Online: Keynote
02-02-2026, 8.30 to 9.30 pm IST
Santhosh Kareepadath Rajan, Associate Professor of Psychology, and Lead of Behavioral Decision Lab, at Christ University, is a behavioral scientist and educator specializing in behavioral decision-making, solution mindset frameworks, and research analytics. With a doctoral and master's degree in Psychology, his academic interests span across psychometrics, structural equation modeling, and interdisciplinary approaches to decision science. He has successfully led nationally and internationally funded research projects, combining empirical rigor with societal relevance. His ongoing work connects cognitive science, well-being, and public behavior, with a strong emphasis on translating research into policy and practice.
Designing Serious Games for Behavioral Change
Senthil Kumar G
Preconference Workshop
10-02-2026 & 11-02-2026 , 9.30am to 4.30pm
Senthil Kumar G is the Founder of Madiee Games and a serious game designer, game-powered learning facilitator, and professional coach who integrates behavioural science, mental models, and experiential learning to drive meaningful personal and organisational change. Since 2016, he has partnered with leaders, corporates, startups, social enterprises, and communities to design engaging learning journeys that strengthen psychological safety, leadership capability, and higher-order thinking skills. He is trained in Liberating Structures, ICF-based coaching tools, and Marshall Goldsmith frameworks, and holds certifications in gamification and behavioural science. His work has gained international recognition, and he is recognised as a Social Entrepreneur by the Singapore International Foundation.
Forensic Decision Making in Child Sexual Abuse Scenarios
Mebin Wilson Thomas
Preconference Workshop
Mebin Wilson Thomas, Assistant Professor of Forensic Science at Jain University is a forensic professional whose work sits at the intersection of forensic science, behavioural analysis, and crime scene investigation. His expertise focuses on understanding human behaviour in criminal contexts, including offender behaviour, crime scene dynamics, and decision-making under high-stress situations. Through training and applied practice, he integrates behavioural principles with forensic protocols to enhance crime scene security, evidence handling, and investigative reasoning. His contribution to behavioural science lies in applying psychological and behavioural insights to real-world forensic environments, strengthening the interpretation of behaviour as critical evidence in criminal investigations.
Designing rituals for behavioral transformation &
Workshop on 'From Insights to Interventions: Real World Stories & Learnings'
Param Venkataraman
Spotlight Keynote & Action Track Workshop
Param is Co-founder of 3 Big Things, a behavioural design studio. With over 28 years of experience, he is a pioneer in behavioural design and human-centred innovation across organisations. His work integrates behavioural science, design research and systems thinking to shape products, services and organisational cultures. He has built teams combining data science, design and behavioural expertise, including a 75+ member design and behavioural science practice at Fractal. Param has led innovation initiatives across healthcare, technology and consumer sectors, with work featured in IDEO U’s Designing for Change course. He is an alumnus of Harvard Business School’s Executive Leadership Program.
The Psychology of Effective Leadership & Beyond Nudges: A Welfare-First Approach to Behavioural Science
Dr Rajiv Vaidyanathan
Action Track Workshop
14-02-2026 11.30 am to 1.30pm
Keynote
14-02-2026 2.00 pm to 2.30pm
Rajiv Vaidyanathan is a Professor of Marketing and a scholar in consumer behaviour and psychology at the Labovitz School of Business and Economics, University of Minnesota Duluth in the United States. He has a rich academic career spanning research, teaching, and service—having led graduate programs and received multiple awards for excellence in teaching, research, and faculty service. His research focuses on how consumers perceive and process information, decision-making, and the application of psychological insights to marketing strategy. Beyond academia, he actively engages audiences through writing, consulting, and speaking on topics related to consumer psychology, data-driven marketing, and behavioural insights, helping business leaders and organisations apply research-based strategies to enhance engagement, leadership, and decision effectiveness. He is also involved in broader academic and professional communities, including editorial and leadership roles in major scholarly networks.
Lessons from the Field: Solving for Human Behaviour in the Wild
Rishima Shetty
Action Track Workshop
12-02-2026 2.00 to 3.30pm
Rishima Shetty is a Senior Context Architect working in Strategy at 1001 Stories, where she applies behavioural science and contextual analysis to solve complex business problems. Her work focuses on understanding how behaviour is shaped by environment, systems, and lived context, and translating these insights into effective interventions. Rishima has led projects involving context mapping and behavioural diagnosis to design products and services across FMCG, quick commerce, e-commerce, and technology sectors. Her experience spans both for-profit and non-profit organisations, demonstrating the application of behavioural science to real-world strategy and impact.
Lessons from the Field: Solving for Human Behaviour in the Wild
Poorni Suryanarayanan
Spotlight Keynote & Action Track Workshop
Poorni Suriyanarayanan is a Senior Context Architect and Strategist whose work centres on behavioural science, culture, and social norms. At 1001 Stories, she has contributed to and led projects across BFSI, retail, technology, and automobile sectors. Her expertise lies in understanding how culturally embedded behaviours and regional contexts shape decision-making, and in designing behaviourally informed strategies and interventions. With experience across Pan-India and regional markets, Poorni applies behavioural insights to develop context-sensitive solutions that align business objectives with real-world behavioural dynamics.
Invisible Influence: Mastering Choice Architecture to Drive Outcomes
Dr Sandhya Basu
Action Track Workshop
13-02-2026 2.00pm to 3.30pm
Sandhya Basu is a cognitive psychologist and faculty member in the Psychology programme at Azim Premji University, Bengaluru, specialising in children’s cognition, mental health, psychotherapeutic interventions, and neurodevelopmental disorders. Her research explores innovative methods to enhance attention and working memory in children, including visual brainwave entrainment and neuroimaging (EEG), and has been recognised with the Best Thesis Award at BITS Pilani. She received her PhD in Cognitive Psychology from BITS Pilani and has published extensively in journals such as Psychological Research and Mental Health Review. Dr. Basu aims to develop effective interventions that improve cognitive performance and well-being in diverse settings.
Invisible Influence: Mastering Choice Architecture to Drive Outcomes
Dr Anand Kumar
Action Track Workshop
Anand Kumar is an Assistant Professor in the School of Arts and Sciences at Azim Premji University, Bengaluru, specialising in behavioural economics and the economics of education. He received his PhD in Economics from the Indian Institute of Management Bangalore in 2024 and was a visiting PhD Fellow at the United Nations University – WIDER in Helsinki, Finland. A graduate of the National Defence Academy and a veteran pilot in the Indian Air Force, Dr. Kumar’s research examines how social identities, behavioural traits and environments shape educational outcomes using experimental, survey and administrative data. He also teaches courses such as Statistical Methods with R and contributes to scholarly publications on education and inequality
Are we risk literate?
Dr Kavitha Ranganathan
Action Track Workshop
13-02-2026 2.00pm to 3.30pm
Kavitha Ranganathan is a Professor in the Accounting, Economics and Finance area at T A Pai Management Institute (TAPMI), Manipal, with a Ph.D. and M.Phil. Her research focuses on decision-making under risk and uncertainty, behavioural corporate finance, corporate governance, and risk literacy and communication among investment professionals. She has served on the research team for India’s Financial Sector Legislative Reforms Commission and held prestigious fellowships with the Max Planck Society, leading the TAPMI-Max Planck Partner Group to enhance risk communication and informed financial decisions. Professor Ranganathan also teaches courses in corporate finance, behavioural finance, and investment management, contributing to academic research and industry engagement.
Decoding the Global Mind: Behavioural Science as a Functional Model for Diplomatic Intelligence.
Dr Anagha Babu
Action Track Workshop
13-02-2026 2.00pm to 3.30pm
Anagha Babu is an Assistant Professor in the Department of International Studies, Political Science and History at Christ University, Bangalore, specialising in international relations, geopolitics, and global security. Her research focuses on conflicts and peacebuilding, foreign policy analysis, and contemporary geopolitical developments, particularly in the Indo-Pacific region. She has presented her work at national and international forums and contributes to interdisciplinary scholarship on global governance, strategic affairs, and diplomatic studies. Dr. Babu is also actively involved in teaching and mentoring students in political theory, international politics, and research methodology, fostering critical thinking and applied understanding of world affairs.
Solution-Focused Alliance Dynamic Scale (SFADS): An Emerging Framework for Understanding Collaborative Change Processes
Arnoud Huibers
Spotlight Keynote
Arnoud Huibers is a licensed psychologist, systemic psychotherapist, and experienced trainer in the Solution-Focused Approach based in the Netherlands. He was trained at the University of Utrecht and completed his postgraduate studies at the Academic Medical Centre of Utrecht, specialising in psychotherapy, family and couples therapy. In 2004, he co-founded the Solutions Centre with Insoo Kim Berg to disseminate Solution-Focused methodology globally, and he serves as its Director, providing training, consultation, and practice across Europe, the Caribbean, and India. Arnoud is a member of several professional associations for psychologists, psychotherapists, and family therapists, and continues to teach, publish, and present internationally on solution-focused interventions.
Clinical Decision Making, A Framework for Creative Art and Play Therapists
Dr. Sherin P Antony
Action Track Workshop
10-02-2026 9.30am to 3.30pm
Dr. Sherin P. Antony is an Associate Professor in the Department of Psychology at Christ University, Bangalore, specialising in clinical psychology, therapeutic play, and mental health research. Her work focuses on integrating evidence-based therapeutic approaches with developmental and clinical perspectives to support well-being across the lifespan. Dr. Antony’s research spans therapist self-use in therapy, play therapy for children, and psychosocial interventions for diverse populations, contributing to scholarly discourse and practice. She is also actively involved in teaching, mentorship, and community outreach aimed at fostering mental health literacy and compassionate psychological care.
Behavioural Science, Bureaucracy, and Public Trust in India
Sibin Raj K
Insight Panel
Sibin Raj K is a Scientist-C and clinical psychologist at the Defence Research and Development Organisation (DRDO) in Gandhinagar, Gujarat, specialising in psychological research and defence-oriented human performance. His work explores the intersection of behavioural science, assessment, and applied psychology within security contexts, contributing to R&D initiatives focused on human factors in defence operations. Dr. Raj has also served as adjunct faculty in forensic psychology, engaging in academic mentoring and interdisciplinary collaborations. His research includes explorations into personality traits and behavioural analysis, advancing evidence-based approaches to psychological assessment and performance optimization in high-stakes environments.
Behavioural Science, Bureaucracy, and Public Trust in India
Cibilu Pradeep
Insight Panel
Cibilu Pradeep is an Indian Revenue Service (Customs, Indirect Taxes and Narcotics) officer, having secured a top rank in the UPSC Civil Services Examination and allocated to IRS (C&IT). Her work focuses on administration and enforcement of indirect tax laws, trade facilitation, and customs compliance, contributing to efficient revenue systems and policy implementation. Drawing on analytical, regulatory, and leadership skills, Pradeep engages with complex economic and legal frameworks to support governance and public service delivery. She also participates in community outreach and mentorship for aspirants, sharing insights on resilience, strategic preparation, and professional growth in the civil services.
Behavioural Insights in Urban Traffic Systems: Designing Policies that People Actually Use
Srinivas Alavilli
Insight Panel
Srinivas Alavilli is a Program Senior Fellow – Sustainable Cities and Transport at WRI India, where he focuses on sustainable transport solutions, road safety, and public transport integration in urban systems. He leads the #Personal2Public campaign to encourage people to use public transport regularly and works with governments, civil society, and corporates to address last-mile connectivity and make transit more reliable and equitable. Before joining WRI India, Srinivas co-founded Citizens for Bengaluru and served as Head of Civic Participation at Janaagraha, driving civic engagement and mobility advocacy. He holds an M.S. in Computer Science from Utah State University and a B.Tech from Andhra University.
Behavioural Insights in Urban Traffic Systems: Designing Policies that People Actually Use
Dr Maria Celine Liya
Insight Panel
Maria Celine Liya is an Assistant Professor (Senior Scale) in the Department of Liberal Arts, Humanities and Social Sciences at Manipal Academy of Higher Education, Bengaluru, specialising in behavioural science, psychological counselling, and interdisciplinary research. A behavioural scientist and mental health professional, she brings over a decade of experience in academia, research, and wellness leadership. Her doctoral work on psychosocial impacts of traffic congestion has been published in high-impact journals, and she has led projects spanning social psychology, decision sciences, and community mental health. Dr. Liya’s teaching and research emphasise holistic understanding of human behaviour and applied psychological insights.
Behavioural Insights in Urban Traffic Systems: Designing Policies that People Actually Use
Adv Dr P A Mohammed Najeeb
Insight Panel
Mohammed Najeeb PM is a former Deputy Transport Commissioner of the Motor Vehicles Department (MVD), Kerala, with extensive expertise in road safety, driver behaviour, and transport policy. He has served as Joint Director of the Institute of Driver Training and Research, Kerala, and as a Road Safety Consultant for the Governments of Gujarat and Himachal Pradesh. Holding an MPhil and PhD specialising in drivers’ behaviour, along with a postgraduate certificate in Road Safety from Hasselt University, Belgium, Dr. Najeeb has presented research at international conferences in Australia, Belgium, and IAAP forums. He is the President of Trauma Care, an NGO supporting victims of road accidents and disasters.
Core Skills for Building a Solution-Focused Mindset
Dr Jaseem Koorankot
Spotlight Keynote
Jaseem Koorankot is a Clinical Psychologist and Employee Wellness Specialist at Qatar’s primary public healthcare provider. His work focuses on quality improvement, patient safety, and system-level performance within complex healthcare environments. By applying behavioural and organisational science principles, he examines how human factors, clinical behaviour, and institutional processes influence care outcomes. His contributions highlight the role of behaviourally informed strategies in strengthening healthcare systems, improving safety culture, and enabling evidence-based decision-making at scale within large public health organisations.
Behavioral Design 101
Dr Vineesh U Sathianathan
Action Track
Behavioral Scientist & Nallasivam Thamilarasi, Head of Marketing & Research, First Principle Labs, Calicut, India. He is a technology-turned-behavioral practitioner who began his career as an embedded systems engineer and now focuses on understanding human behavior to solve complex organizational challenges. With extensive experience in design-led transformation, behavioral design, and agile ways of working, he has partnered with multiple organizations to improve team effectiveness, leadership capability, and employee experience through research-driven and experiential interventions.
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Careers in Behavioral Science: Emerging Pathways
Anil Reddy
Spotlight Keynote
Founder & Designer, Happy Pet, Former Global Design Director, Lollypop Design Studio, India. Anil Reddy is a designer-entrepreneur and the Founder & Design Director of Lollypop Design Studio, a globally recognized UX/UI design agency known for crafting human-centred digital experiences. Based in Bengaluru, he started Lollypop in 2011 from a small home studio with a vision to elevate India’s presence in the global design landscape, growing it into a multi-location studio with numerous awards and international clients. His journey blends art, technology, and strategic design thinking, inspiring many in the design community. Anil is passionate about design, creative leadership, and enriching digital experiences.
Engineering Resilience in Complex Systems: A Brain-Centric Approach to Stress, HMI, and Cognitive Fitness
Dr. John Cass
Spotlight Keynote
Associate Professor at Western Sydney University, UNSW, Wollongong, New South Wales, Australia
Town Hall: Behavioral Science in the space of Academia and Industry
Upsana Sridhar
Panel
Behavioural Scientist- ANZ, India.
With a background in Behavioural Science, she is passionate about leveraging behavioral insights to create innovative solutions that drive positive change and enhance user experiences. She is skilled in conducting user research, analyzing data, and implementing behaviorally informed strategies.
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Town Hall: Behavioral Science in the space of Academia and Industry
Parul Gupta
Panel
Life Coach -Topmate, India
Town Hall: Behavioral Science in the space of Academia and Industry
Jafar Baig
Panel
Co-founder, Moonshot Catalyst, Delhi, India
Town Hall: Behavioral Science in the space of Academia and Industry
Bhushan Kumar
Panel
Principal Behaviour Architect, Fractal, Bengaluru, India. Behavior change is his playfield—spanning habits, cognition, and emotions—and he brings over 14 years of experience across manufacturing and consulting to this work. A Social Psychologist and qualified Chartered Accountant (India), he has handled portfolios in financial management, digital transformation, and behavioral change. Since 2015, he has been working deeply at the intersection of behavioral science and design as a core component of organizational strategy, applying insights from cognitive neuroscience and social psychology to challenges such as adoption, engagement, risk, and safety. Alongside this, he actively builds capacity among peers, young professionals, and students by engaging them with psychology, law, philosophy, and finance, fostering strong learning communities within and beyond his organizations
Town Hall: Behavioral Science in the space of Academia and Industry
Rijo T Mathew
Panel
Product and Growth Manager, CookieYes & Digital Marketing Manager, Mozilor Technologies Pvt Ltd
Town Hall: Behavioral Science in the space of Academia and Industry
Monish Khanderia
Panel
​Senior Behavioural Scientist, ANZ | Designing Behaviour Change Where Attention, Values & Systems Collide
​Reinforcement Learning Based Decision Making: Learn by Doing
Dr. Ryan Thomas Philip
Action Parallel Workshop
Assistant Professor, Azim Premji University, India
Exploring Economic Decisions through Neuroscience
Dr. Madhavi Rangaswami
Action Parallel Workshop
She is a cognitive neuroscientist with over two decades of experience, adopting a strong interdisciplinary approach across research, teaching, and leadership. She has served in supervisory and administrative roles, established and managed EEG and eye-tracking–based cognitive neuroscience laboratories within Indian university settings, and facilitated multidisciplinary research collaborations for over a decade. With 21 years of teaching experience in cognitive neuroscience, psychology, research design, and ethics at undergraduate and graduate levels, she is deeply engaged in research mentoring and grant writing training. Her work includes more than 40 publications in leading international journals, extensive experience in human-subjects research, ethics and regulatory processes, and editorial roles with national and international journals. Her research focuses on cognitive functioning in substance use and risk, brain–behavior relationships, and social neuroscience, with specific expertise in EEG, biosignals, and experimental design, alongside personal interests in photography, poetry, and pattern-seeking in nature and thought.
Drift Diffusion Models for Understanding and Modeling Cognition
Dr. Rahul Venugopal
Action Parallel Workshop
Cognitive scientist, NIMHANS, Bengaluru, India.
He is a cognitive scientist at the Centre for Consciousness Studies, NIMHANS, India, with research interests centered on the scientific study of consciousness and the phenomenal sense of self across typical and atypical states. His work focuses on establishing a research niche on the “sense of self,” examining how selfhood emerges, fragments, and is altered in conditions such as depression, schizophrenia, autism, lucid dreaming, and non-dual states. Integrating neuroscience, psychiatry, technology, and contemplative science, his research aims to understand shifts in selfhood and their implications for mental health. A strong advocate of frugal open science, he values ethical, collaborative, and flat academic practices, prioritizing deep work, mental well-being, and values-driven research cultures.
​From Insights to Interventions: Real World Stories & Learnings
Param Venkatraman
Action Parallel Workshop
Param is the co-founder of 3 Big Things, a behavioural design studio, and brings nearly three decades of experience in design and innovation leadership across organizations such as IDEO, Fractal.ai, Dr. Reddy’s, Kantar, and Tata Digital. Beginning his career in interaction design, he transitioned into design research and strategy, and over the past decade has been instrumental in building strategic design capabilities and culture within large organizations. He most recently led the Experience Innovation Lab at Tata Digital and previously served as Chief Design Officer at Fractal, where he built and led a 75+ member design and behavioral science team working at the intersection of data science and design. Earlier, he founded and led Studio 5B at Dr. Reddy’s, pioneering patient-centric innovations across global healthcare contexts. His work has been featured by IDEO U, and he has served on the Executive Council at the Indian School of Business. Param is deeply interested in mindfulness and the art of stillness, has developed reflective toolkits blending mindfulness and design thinking, and holds a graduate degree from Loyola College along with executive education from Harvard Business School.
The Invisible Hand: How Design Decides for You
Dr Greeshma Sharma
Action Parallel Workshop
Associate Professor, School of Design, Rishihood University, Sonipat, India
Mechanics of Adaptive Decision Design and Behavioral Dynamics
Baijesh Ramesh
Action Parallel Workshop
​Mental Health Advisor, Minerva University, California, United States
He is a psychologist, trainer, and coach with over a decade of experience co-creating innovative, human-centered solutions that empower individuals and organizations globally. His work spans solution-focused approaches, Acceptance and Commitment Therapy (ACT), workplace wellbeing, employee assistance programs (EAP), coaching, and training, with a strong grounding in human cognition. He also brings a future-oriented lens to his practice through interests in VR/AR and UX research, integrating psychological insight with emerging technologies to enhance learning, wellbeing, and performance.
Designing Interventions for the Real World
Aseef Kadir
Action Parallel Workshop
Aseef Kadir is a design and product planning leader currently serving as Head of Design Operations and Industrial Design, where he drives strategic design initiatives within one of India’s most dynamic electric mobility platforms. He has built a strong reputation in design strategy, user experience, and product innovation, drawing on a rich background that spans interaction design, research, and operational leadership in automotive and technology contexts. Aseef actively shares insights on design thinking, innovation, leadership, and human-centred problem-solving with a large professional audience, reflecting his deep engagement with design discourse and his commitment to advancing design practice in industry and community alike.
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​Three Narratives on Making a Success of a Policy
Dr. Sandeep Shastri
Spotlight Keynote
​Vice President, Nitte Education Trust, Bengaluru, India
Building Systems to Scale
Vamsi Krishna Mutyala
Spotlight Keynote
Associate Vice-President-CSR, NATCO Pharma, Hyderabad, Telangana, India
​Behavioral Science, Beaurocracy, & Public Trust in India
Sibin Raj K
Insight Panel
Scientist, DRDO, Gujarat, India
​Behavioral Science, Beaurocracy, & Public Trust in India
Pooja Haldea
Insight Panel
Behaviour Science, Independent Director, Senior Advisor at CSBC, Ashoka University, Delhi, India
Parenting Under Pressure: How Stress and Choice Shape Child Rearing in India
Dr. Joice Steffi
Action Insight Panel
Assistant Professor, Christ University, Bengaluru, India.
Parenting Under Pressure: How Stress and Choice Shape Child Rearing in India
Dr. Jagadesh Chander R
Action Insight Panel
Professor of Psychology, Christ University, Bengaluru, India
Parenting Under Pressure: How Stress and Choice Shape Child Rearing in India
Adv. Ann Mariya Joseph
Action Insight Panel
Founder of Sunshine Entrepreneur in Residence @ Intent Health Technologies Pvt.Ltd, Bengaluru, India
Parenting Under Pressure: How Stress and Choice Shape Child Rearing in India
Dr Smitha A G
Action Insight Panel
Assistant Professor, Kristu Jayanti University, Bangalore, India
Keynote: Field Experiments in Conservation Behavior
Dr. Kanchan Mukherjee
Spotlight
Professor, Indian Institute of Management Bangalore (IIMB), India
Behavioural Science 2030. Where do we want to be and how to get there?
Prakash Sharma
Spotlight
Prakash Sharma is a fanatical advocate of using Behavioural Science and Context Architecture to solve problems. His work focuses on analysing, understanding and influencing human behaviour to create better products, brands and people.
Prakash is the co-founder of 1001 Stories, a strategy firm based out of Bangalore. He is also the president of Diversifi Global, an international organization of 22 Applied Behavioural Science companies from around the world.
Besides running 1001 Stories, Prakash spends his time evangelising Behavioural Science via regular guest lecture sessions at IITs / IIMs / ISB, keynotes at conferences, hosting regular events via 1001 Stories and writing for multiple periodicals / newspapers.
Context Architecture: The Science and the Art of Better Products, Brands and People
Reshma Tonse
Action
Reshma Tonse is a Co-Founder at 1001 Stories and her work is driven by Social Norms, Socio-Psychology, and a keen interest in Folklore, Culture Design and Behavioural Sciences.
Her work at 1001 has helped HDFC, ACKO, Scaler, Samsung, Mondelez, Swiggy, ITC, MARS, KIA, JioMart among others to understand their consumers better while implementing interventions leading to an increase in customer engagement as well as revenue.
